Fix the systems behind growth.
Digital transformation, fan revenue and product strategy for the sports industry — clubs, leagues, federations and sports tech.
Selected results from client work
€2.7M
Commercial revenue generated
18x
Return on investment
20+
Digital products launched
3 months
From 0 to launch
+48%
Season tickets sold
Product consulting & delivery
For companies building products in sports.
Helping founders and leadership teams define what to build, scope it properly, and lead delivery through launch and growth — strategy, roadmaps, and hands-on execution.
- Product strategy, scope & roadmaps
- Team structure, ownership and delivery process
- Hands-on execution and delivery leadership
Fan engagement & revenue growth
For clubs, leagues and federations.
Helping sports organizations build stronger, owned fan relationships and turn them into recurring ticketing, merchandise, and sponsorship revenue.
- Fanbase and fan engagement growth
- Ticketing, merch, and sponsorship revenue growth
- Implementation oversight and governance
Selected client work
Examples of product, operating model, and growth work for sports and technology-led organizations.
FC Red Star Belgrade | Digital transformation
Multi-year work across fan engagement, CRM, ticketing, ecommerce, app growth, and digital revenue.
€2.7M commercial revenue generated
Microsoft | Operating model & execution design
Turned a complex enterprise workflow into a clear operating model, delivery roadmap, backlog, estimates, and executive-ready implementation plan.
Enterprise complexity translated into structured execution
Veli.io | Digital asset platform strategy
Product strategy, MVP definition, user journey design, and execution support for a digital asset platform.
Fintech product from concept to launch
Get the Fan Value Guide
Learn how Championship league clubs classify fans to drive stronger ticket, merch, and sponsor revenue.
Writing & Frameworks
Essays on strategy, systems, revenue, product, and execution.